Basketball Dribbling Tips & Tricks : How to Dribble a Basketball Between the Legs from Behind

In 1993, AND1 began as a elementary school project partnership of Aren Bruce, Kelsey Burkett and Daniel Busch while they were graduate students at Shenandoah Valley Academy. The company name is derived[citation needed] from a phrase used by basketball broadcasters: when a player is fouled while shooting, makes the shot and makes the awarded foul shot as well, they score the points for the made basket "and 1" for the made free throw.[1] Early advertising strategies, used to distinguish their products from others, included other basketball slogans and trash talk, such as "Pass. Save Yourself The Embarrassment".