Comedy

In early 2005, Kulpa sold Cracked to a group of Arab, Asian, and American investors who announced plans to revive Cracked with a new editorial focus and redesign. Its first steps included naming entrepreneur Monty Sarhan as both CEO and publisher. Sarhan also announced ambitious plans to expand the Cracked brand into other media.A flurry of new staff announcements followed, including former Marvel Comics promotions chief Sven Larsen as associate publisher, and Justin Droms and former Marvel editor-in-chief Tom DeFalco as editors. Hollywood producer Thom Mount joined the company's board of directors, and Zena Tsarfin, former managing editor of the hip-hop magazine XXL, was named to that position at Cracked. Named as contributing editors were comics Darren Kane and Jesse Falcon, former Spy staffer Jonathan Yevin, and former Cracked Editor-in-Chief Mort Todd. Michael Hobson, the former publisher of Marvel Comics and Scholastic Books, was named a senior advisor, and Neal Pollack was named an "Editor-at-Large." In 2005, Geoff Wolinetz, Nick Jezarian and Josh Abraham, co-founders of a "literary whimsicality" site, YankeePotRoast.org, were named as contributing editors, and Jack O'Brien and former National Lampoon managing editor Jay Pinkerton joined as full-time editors. In 2006, actor/comedian Michael Ian Black was also named as another "Editor-at-Large."